The Snapchat channel of Løvemammaene was started on February 1, 2018. It quickly became very popular and today has close to 100,000 subscribers. In addition to 12–15 regular “snappers”, the channel has a number of guests. There is a long waiting list to become a guest. Social media is one of our most important tools for spreading awareness about our causes, sharing information with our members, and is a central channel for getting in touch with us. Løvemammaene can therefore also be found on Facebook and Instagram.
The person logged into the snap replies to anywhere between 100–500 messages during a snap day, depending on the topic and engagement. Most relevant anniversaries within illness and disability are marked on our channel, either by the regular snappers or by guest snappers with their own experience around the matter being marked, such as “Rareness Day”, “World Autism Day” or “International Sign Language Day”.
The channel is administered by the Lionesses Central Board. The channel has its own rules and guidelines for both regulars and guests, including our ethical responsibility, what we can and cannot share, and confidentiality towards ourselves and our followers. Occasionally we have competitions with great prizes, and every December we have a slightly different Christmas calendar with hatches that are relevant to our target groupThe Snapchat channel is alive and constantly changing. Topics change from day to day and provide a unique insight into the everyday lives of families with children and young people with illnesses and needs for help, for better or for worse.
Openness gives knowledge and knowledge is power! We believe that through openness we can contribute to increased understanding of what it is like to live with chronic illness and various functional disabilities. We believe that increased understanding helps to make harmless and “normalize” what many experience as different and foreign, and that we can thereby break down prejudices and reduce bullying, which unfortunately is often a result of precisely a lack of knowledge and understanding. We believe that openness and knowledge dissemination are the key to a more inclusive society, where people with illnesses and functional disabilities are not seen as someone who needs to be “fixed”, but rather a completely natural part of the diversity in our society.
We are here for love!
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